Monday, April 25, 2011

On the horizon, hotels in Rio de Janeiro prepare for Hollywood's effect

By Kathryn Lopez


This is a dialogue that will highlight an distinct trend, Brazil's presence in the film industry is expanding. It's already been recognized that Rio de Janeiro will be holding both the World Cup plus the Olympics. This in addition to Brazil's economic improvement has had a strong effect on the Latin country's logistical capacities.

No longer just an area for a vacation or taking a holiday, apartments, flats and hotels are springing up that could easily deliver accommodations to Hollywood's masses. Should additional big budget films arrive to the shores of Copacabana and Ipanema. Over the past few years, Incredible Hulk, starring Edward Norton was filmed in Rio de Janeiro as well as more recently Stallone's Expendables was also filmed in Brazil. Conceivably he'll be back to blow up a few more buildings and hotels.

After Elite Squad II, premiered at cinemas across Brazil in early October, taking in a record R$14 million (US$8.23 million) at the box-office receipts in its first weekend. As the sequel to the 2007 hit there was ample buildup and hope, while also delivering yet more proof that Brazil's industry is not only developing, it is pushing originality to the next level.

While Rio de Janeiro was once just a place to take a vacation and visit the lovely beaches of Copacabana and Ipanema, it would now seem that the type of real estate has progressed. While it was once cost prohibitive for production companies to travel to Brazil to make their films it would now appear to be that the playing fields are changing. Rentals of more complex equipments are now obtainable and Brazil now has creative professionals to bring to the table. The industry is undoubtedly growing. The fact that professionals can be found who live in the country in their own homes and apartments can certainly lower expenses, such as the bills you are likely to have in hotels.

So is Brazil set to be residence of the Latin Hollywood? May just be, at the rate that apartments and flats are being built, it's only sensible that there is extensive progress taking place in all sectors of Brazil's economy. While the availability of accommodations is obvious, it can also be noted that efforts that can be made by skilled artists and workers is also developing. Without a doubt, the artistic efforts to the film industry originating in Brazil will be something to keep an eye on in the coming years.




About the Author:



No comments: