Friday, March 25, 2011

The Ways In Which Hoteliers Can Satisfy Clients And Convince Them To Stay In The Future

By Briana Jake Woodward


When running a cheap hotel London there can be nothing better than having a full house. That is good news and it also means that you are running a good business. But, the good businessman knows that success will not come from an occasional fully booked hotel. You need a consistent flow of guests who come into your establishment and refer others on a regular basis. It is a well known fact that repeat clients spend more each time they come back. Businesses in all sectors of the economy are going to welcome such news. Hotel owners can use various techniques to ensure that their guest are already planning to visit again even before they check out of the hotel.

The first thing that hotel owners need to do is establish their clientele. It is not good business practice to turn away any business that you get but you should try to give your establishment an identity of serving certain clientele. Majority of people prefer an environment with others that they consider to be on their level. The guest in your hotel will come back if they feel your hotel is their type of hotel.

Another great way of creating loyalty for your hotel is by taking up what many Kings Cross hotels are doing today, and that is having a guest outreach program. It involves taking care of your guests even after they have left your hotel. A hotel in King Cross is sending out flowers and cards to any couple who havetheir honeymoon in that hotel at the time of their anniversary. The couple feel special and also get to remember the hotel and their special attachment to it. You can come up with other strategies that will also get your guests to come back again. Hotel owners may get their guests keepsakes which will constantly reminder them of their visit. It could be something as simple as a free photo taken at the hotel garden. When a friend or family member asks about the photo and where it was taken, your business will get free advertising while also rekindling memories in the person who had visited previously.

It is a great idea for the hotel owner to make time and listen to their clients. We all love having an audience, the more important the audience the better we feel. Being able to talk to the hotel staff about your issues with the hotel is good but if you could tell them to the hotel owner, that would be great. Create time when you listen to your guests and let them tell you what their preferences are so that you can introduce, reintroduce or completely do away with some things.

These ideas are mostly inexpensive , easily implemented and quite effective. This cannot in any way replace cleanliness, convenience, courtesy, security, pricing and all the other important things of the hospitality business. Kings Cross hotel in London are already doing it, so why not give it a try?




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