Here are some small tips I've come across a lot of these art tips across states. Some, I found out, to be working wonders, even if they're hardly noticeable and don't expend too much energy. But they're quite a big help concerning on how to keep your customers, how to reinforce them and how to strengthen your relationships with them. You'll need all the help you can get. Try these tips out and see for yourself.
First tip, sending a personal, pen-written note with your thanks and hope for continued business in the future. Writing the thank you note makes the whole thing more customer-involving, and makes it very appealing for the customer at hand. This involvement makes the customer more enthusiastic with his business with you, so you can expect a call back or another deal in the future. Make the note as personal as possible and don't make it mechanical or scripted. Let the customer think "Now here's someone who thinks of me. I can't wait to see if he has something else!"
Another tip: never leave your post. That means to not ever, EVER, leave your table unattended and/or without anybody manning the stations. Giving yourself to your business means giving a whole lot of your aspects into it, including time and constant attention. If a prospective client sees your empty table, that is instant money turning into stone. It will also do bad for your non-existent reputation (non-existent because he or she hasn't even seen your face and you already have a bad rep with the client). Whatever you do, you paid for that space. You better make good use for it.
Be either a friend, a customer yourself, or an agent, but don't sound like a salesman in front of the client. Everyone has pretty much a solid idea and a bad one at that, regarding what salesmen are capable of. Try erasing that I will sell you type of aura, most people have in them during craft fairs. Treat customers like a friend willing to buy some of your things.This way, they will be at ease and participate more in discussions you might have with them over your items.
The summary of everything is: make it personal with your clients. Craft businesses aren't as impersonal as supermarkets where you are left to fend off and buy things you want. Remember that each item is the handiwork of a craftsman, so there's a different level involved when buying stuff from them. Remember this and you will not fail in keeping your clients' relationship with you strong.
First tip, sending a personal, pen-written note with your thanks and hope for continued business in the future. Writing the thank you note makes the whole thing more customer-involving, and makes it very appealing for the customer at hand. This involvement makes the customer more enthusiastic with his business with you, so you can expect a call back or another deal in the future. Make the note as personal as possible and don't make it mechanical or scripted. Let the customer think "Now here's someone who thinks of me. I can't wait to see if he has something else!"
Another tip: never leave your post. That means to not ever, EVER, leave your table unattended and/or without anybody manning the stations. Giving yourself to your business means giving a whole lot of your aspects into it, including time and constant attention. If a prospective client sees your empty table, that is instant money turning into stone. It will also do bad for your non-existent reputation (non-existent because he or she hasn't even seen your face and you already have a bad rep with the client). Whatever you do, you paid for that space. You better make good use for it.
Be either a friend, a customer yourself, or an agent, but don't sound like a salesman in front of the client. Everyone has pretty much a solid idea and a bad one at that, regarding what salesmen are capable of. Try erasing that I will sell you type of aura, most people have in them during craft fairs. Treat customers like a friend willing to buy some of your things.This way, they will be at ease and participate more in discussions you might have with them over your items.
The summary of everything is: make it personal with your clients. Craft businesses aren't as impersonal as supermarkets where you are left to fend off and buy things you want. Remember that each item is the handiwork of a craftsman, so there's a different level involved when buying stuff from them. Remember this and you will not fail in keeping your clients' relationship with you strong.
About the Author:
Why not have a hand in crafting? Why not make it worth the trip? My Fairs and Festivals. Visit My Fairs and Festivals, and see how you can do with crafts and festivals. It is an opportunity you shouldn't miss!
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