Wednesday, June 10, 2009

Selling Art

By Ian Kleine

So you had prepared for the big day when you make your debut as the world's new craft artist. You've labored so much in the garage, or in the basement, or even in the attic, tiring upon your lovelies, investing your time, your money and even a part of your soul into it. But you get the jitterbugs the day before the big day. You ask yourself, are you ready for this? Are you willing to face people and show them what you have? The usual answer would probably be a no in at least two of these three questions. You're a crafter, not a people person (unless you're a natural at dealing with people, then I suppose you're all that.)

But seriously, you deserve your time in the limelight, after all that seclusion and artificial hermitage you must have done. Selling in an art show is just half the actual things happening inside the fair. You have to be ready to also deal with a lot of things. And that is why you are reading this, because I am here to enumerate some of them.

For one thing, an important part of your craft fair journey is something that most newbies lack: contacts. Contacts are people who know you. Contacts, are your gateway towards more customers. They are your walking, talking advertisements.

It's like having to imagine this friend named Sam who's spending the day talking to other people how you are managing a new venture with arts and crafts. If he at least advertises to five people, and these five people talk to at least five more, voila! You have an instant network! And this network is key to your initial success. If you want growth and development in this field of money making, you have to have enthusiastic contacts. And by that, you need fresh ideas and new concepts to present to the market.

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