Tuesday, June 23, 2009

Free Items much?

By Ian Kleine

Most of the time, people in craft fairs would find it wonderful and simply mind boggling to hang around your booth or your table if you give out freebies in some form or another. Freebies come from the word "free" and by free, it means a no-contract or strings attached form of some deal. Nothing in this world is ever free, which is why the concept of freebies would always attract people no matter how trivial or small it may seem.

Free items do not need to be very expensive, very large, or very big. At the most, the freebie should be part of your products. For example, if you are into the wood works industry, perhaps a small statuette, or maybe a paperweight would be a suitable freebie for your booth.

Don't forget that you also need to have your name (or your company's name) in the product's face. At least, when they look back, they would know the company (or the person) that gave them that particular freebie. Perhaps try and recruit a friend as well through that form of advertisement.

Food industry freebies often come by with using samplers. These are small tidbits of food, usually served cocktail style and laid out in trays for the masses to take one and eat. You would be more familiar with samplers if you visit your local grocery more often and notice the free food on toothpicks that they serve. It's certainly a crowd drawer, right?

Make sure to have your name out in catchy and bright colors, to attract attention (unless the over all theme of your booth is supposed to be dark, then go otherwise). And make sure to give your best when it comes to freebies. Those items will be like your business card, your first impression as well. If your first impression doesn't give a good flavor to the audience, the freebies worth becomes nil.

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