Tuesday, June 30, 2009

Cell Phones: Wireless Carriers and Reception Explained

By Cathy L. Kimble

Cellular phones rely on the carriers strength. The signal makes the phone. This can mean the difference to a phone being a good phone or a great phone. You can easily take as much time to find the best calling plans and area reception as you would to finding the best cellular telephone. The problem is, locating information about calling plans is tough because this involves comparing oh so many variables. That is why a lot of online review sites avoid this subject.

As said by J.D. Power and Associates, wireless service has reached such high quality that cell phone users no longer find it a requirement to maintain a land line as well as a cell phone. It appears cell phones are enough. But as with most statistics there are combating results. According to comScore Networks, an amazing 1 out of 4 cellular customers are not satisfied. These combating statistics show how cellular technology is still in its growing stages. Even ask someone about their service, you will always get miced results, those that love and those that hate their carrier, with plenty of stories to boot. J.D. Power and Associates also finds that people who had an unresolved problem with their carrier, after trying customer service, were six times more likely to switch provider. That is were cancellation fees come into play. You see cell phone companies want to maintain their customer for good or for worse and have implemented cancellation fees to increase customer retention. Even the intro of 3G Networks, which started off with great expectation has received its share of complaints. So how do you decide on the best carrier? Well here is a rundown of which carriers rank best.

According to comScore, Verizon Wireless has consistently been rated the best carrier in terms of coverage and service. Overall, only six percent of customers break their service contract.

AT&T/Cingular come in second, just behind Verizon. Alltels customer service contract breakers are more numerous, coming in at 9 percent, while Sprint/Nextel have an even higher dissatisfaction rating at 11 percent. At the bottom of the heap is T-Mobile, with 15% of customers wanting to break out of contract obligations.

Please note that the comScore survey above is not location specific. It is also using the percentage of people that are breaking the contract as the main factor for determining carrier popularity. However J.D. Power and Associates survey does indeed verify Verizon Wireless as the leader, but also goes on to add that this is true more so in the Northeast, as Verizons coverage is the strongest there. And T-Mobile, scoring the lowest with the comScore survey, actually ranked number 1 in the Southwest if you go by the J.D. Power and Associates survey. Also Verizon ranks lower when it comes to the phones that run its service in CDMA technology rather than GSM. As a result, Verizon cell phones do not normally accept SIM cards. This prevents them from being used when traveling overseas. As well the cost of Verizon wireless service also ranked as more expensive. So while Verizon's customer service did get top marks, its bills tend to be confusing to read.

J.D. Powers also claims that Sprint has a strong popularity in the Southwest, yet concedes that Sprint also ranks lowest in call quality. The latter statistic was also confirmed by a PC Magazine survey. By contrast, PC Magazine ranks T-Mobile as the best carrier in terms of pricing, and second only to Alltel in service plan options. T-Mobile also offers its service on a wide variety of cell phones with GSM/SIM card compatibility enabling international use.

Prepaid cell phones deserve their own category all together. Virgin Mobile won the highest marks, just ahead of TracFone and T-Mobile respectively. Verizon, AT&T , follow in order of decreasing popularity, with poor Sprint/ Nextel once again at the bottom of the heap.

The call carrier landscape is a complicated one. Which carrier you choose may depend not only on how many phone calls one makes, but what part of the county youre in, whether or not you travel internationally, and even what type of phone hardware best suits your purposes. It pays to research this so you can avoid being trapped in a contract you want to break out of.

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