Wednesday, June 10, 2009

The Price of a Rolex, Would You Do It?

By Ronald C. Lundy

Rolex is one of the few brands to be world known. When many people think of the name Rolex they often time picture people of extreme wealth. Very few individuals will ever come into enough money to purchase a Rolex watch. But those who are wealthy might be in the market for one. When you think about it can you justify paying such large amounts of money for a single watch?

Rolex supplies the entire world with luxurious watches. It produces 14,000 high end watches a week and ships them to their Rolex stores that are found all around the world. The history of Rolex goes back about 100 years. In 1908 a watch maker named Hans Wilsdorf set up his shop in Geneva Switzerland, where he invented some of the more common staples of watches today. He revolutionized the time piece business by creating the water proof case as well as the worlds first self winding watch. The spirit of Wilsdorf is very much alive today with the way Rolex continues to design and produce watches.

Rolex watches are only made with the best material available. These materials are extremely durable passing on the traits to the finished product. The watches are very resistant to damage and can even withstand the immense amounts of pressure change from deep sea diving or flying high above in the atmosphere. These drastic change in atmosphere (more commonly known as cabin pressure when in an air plane) can severely damage low quality watches. While many people will never feel the need to explore the ocean floor in a submarine or fly in anything but commercial airlines these watches can weather the pressure. This amazing feature makes these watches incredibly durable to everyday use.

Wearing a Rolex watch can convey a sense of wealth. If you are wearing a real Rolex watch you will be seen as a person who has amazing finances. Wearing a Rolex watch is also a sign of high fashion. Rolex watches are crafted like jewelry and wearing one will guarantee youll turn heads.

Unfortunately many people cannot afford a Rolex watch. For the price of a single Rolex a person can purchase a car or even a lease on a house. Many ordinary people cannot use their disposable income on such an item. Additionally a person of wealth might feel the same way about spending all that money on one piece of jewelry.

With the Rolex being made out of such high quality parts it takes an equal amount of care and precision to repair a broken Rolex watch. Despite being very durable the watches are not completely impervious to scratches and damage. For the cost of repair one could purchase a completely new Rolex watch. This idea though seems very wasteful.

If one can afford to purchase a Rolex watch they must first weight the various pros and cons. But for the regular working man or woman we must settle for their inexpensive competitors.

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