Thursday, April 9, 2009

Selling your Crafts Basics

By Mara Hernandez-Capili

There are a lot of tips on how to succeed in selling your crafts at craft fairs. One known tip is by researching and thoroughly knowing your target market, or finding out if there really is a target market. This will save you of the trouble of further going into marketing your product or looking for inexpensive suppliers which will provide useless if there is no target market. There are concerns that are crucial in having a successful crafting career. Knowing your target market is the first and basic step in selling your crafts.

Next tip is to create a working and trusted marketing strategy for your product or business. This includes making flyers and advertising through word of mouth. Some people are more advanced and technology-savvy and use the internet in their advertising endeavors. They put up websites that promote their products. This is very reliable for people living far from your location as they are able to acquire first hand information of your product. Your website should never be without your business name and location in it as it would be entirely useless to do so.

Next is to set up a reliable pricing system. This is perhaps one of the most crucial parts in selling as this will determine your profits and gains. It will determine if you were able to succeed in your writing gig. One of the easiest ways to properly price your material is to compare it with the process of your competitors. This way, you can have knowledge of how much it is generally purchased at. You may beat your competitor by making your price a little lower than them. In case you do not want this strategy, you may always make it higher but dont forget to provide quality work and material in your product to compensate the high price.

Another tip is to make an easy and effective accounting system. This system will further record and keep track of your earnings. This tool is a very important business companion as it will equip you with simple to complex money or financial situations that are very essential in running a business successfully.

Now that you have learned the tips of the trade youre ready to go and start selling!

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