Tuesday, April 28, 2009

The Positive Outlook: Comfort Zones

By Ian Kleine

Hopefully, you've made some small time successes in your local state, or crafts fair. People know you, and they know they can TRUST you. See? Business is not just about profits, but making relations as well. With charity, you might be able to spread your roots to other territories. AND speaking of other territories, this is the fun part. Welcome to the world of expansion.

What is expansion? Why, it's something you'll need in case you want your business to flourish. To expand means to grow big. And to grow big, you must think big. The business is still a business, but with expansion, it can grow to a franchise, or even *gasp* a corporation. There's no one stopping you except your proverbial self of course. After all, it is but humans who put limits on themselves.

So, what is a comfort zone? The name speaks for itself. It's where you feel comfortable, where you feel safe. And for most of us, that place would be home. Or at least any place near it. And that's where you usually start your business, ayt?

Like with an egg, your comfort zone can nurture that business. Protect it from the harsh elements of the outside world and grow. But sooner or later, it will outgrow it. And when it does, you'll have to think of someplace else to grow to. That is what we mean by the term growing out of the comfort zone. And this has got to be the hardest part for most people.

I mean, the mentality of "Oh I'm already good here. Why should I go outside?" is the one big enemy of development. Satiation is good, but you have to be at least just be a bit teeny-weeny greedy about business. Pride and all that pizzazz. Break out of your comfort zone. It will do you no good to hang around it.

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