Friday, April 3, 2009

Selling at Craft Fairs vs. Online Selling

By Mara Hernandez-Capili

During these times, more and more people are finding ways on how to make money aside from their usual jobs. More employees are looking for sideline or other business opportunities in order to have extra money to buy that dress, spend on a dream family vacation or simply just to add up on her earnings. These people usually use their extra skills or talents in looking for ways to earn extra cash.

Creative people are lucky because they can use this inner core gift to their advantage. They can make crafts and sell them to people they know who would be willing to buy them. They can go to craft fairs or craft festivals where more people can view their products and where there could be higher chances that it could be bought. Crafts fairs are a venue where sellers and buyers meet and greet in one roof. These venues are full of people who use their creativity in order to earn more.

Online selling is another option where you can sell your goods using the internet as your medium. You can take images of your work and post it in your websites or blog for buyers to see. Payments are usually made through online banking and/ or money transfers. This is also advantageous as anyone can sell their crafts right at the comfort of their homes. It means no registration/ booth fees, no transportation and membership dues which are common on craft fairs.

So what is the better option in selling your crafts?

These two have their own share of advantages and disadvantages. Selling in festivals will give you a first hand view and experience on selling. It will provide a first hand encounter or interaction with your buyers, which is a very important factor in selling. I prefer selling to crafts fairs. Why? It is because of the experience of that you will gain by selling your stuffs face to face. I believe that interacting and speaking with your customers are a best way to learn how to effectively sell and be good in the business.

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