Wednesday, June 10, 2009

Displaying your Wares

By Ian Kleine

The concept of displaying your items in the table or booth is one of the few things in craft fairs that most people overlook and sometimes forget about. Display procedures are important if you want to maximize your overall output and efficiency for the money you used in renting out that particular table. No, you don't have to consult an interior designer or an art student just to make sure that your table is dandy. Just follow a few of these tips to make your corner snazzy and eye-catching.

Height. It is a factor that most people do not count on upon. Height adds the base variety in your mix of products and designs. Putting in height as a factor in your design would surely add depth and tone to it, making it more different and appealing than the other displays around you. Use anything you can within your table to add height. Buckets, crates, pots, even folding cloth and then placing the product on top is fine.

If you can ask help from a dedicated carpenter who would love to display his craft alongside yours (hey, you can save on table expenses as well, they don't come cheap), it would be a great help for both of you. Seriously, on both costs and in time.

Elevation also opens a new variety of table designs that you can incorporate into your atmosphere. You'd know that it's bland to just prop your products in a table, and then leave them be. It lacks creativity, panache, and a whole lot of life. In short, it is as dead as the midnight graveyard.

Follow a theme as well, if you're aiming for example, food, then you should try and do a restaurant kind of theme in your table. This makes the whole idea more nostalgic and brings in the customers, who often would be curious and would stay because of the nice atmosphere.

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