Monday, May 4, 2009

The Positive Outlook, A Different Approach to Business 2: Market Trust

By Ian Kleine

If you are perusing this article, I'd assume that you came here for some game-breaking advice about developing business or secrets on how to topple your competitors. Or maybe the holy grail of success to business.Don't assume too much. There is no easy path to money and fame, nor is there an exclusive formula for overnight success. For whatever phenomenon in the business world you might have heard from, it is the result of careful planning, a whole lot of gambling in some parts,and the results of relationships between networks of companies in a global scale.

Suddenly, you feel smaller and discouraged about your own home-grown business, right? There's one quality that you should exercise; meekness. Who said that meekness is only for religion? Being meek means being modest about what you are, and what your business is. You don't go off rambling about how miraculous your "product" (as to whatever it is) will change their lives in an instant. Be truthful. Gain trust. The first part of success in small businesses is the maintained relationship with your customers.

Screw profits. Profits will always be there at a later date. Customers are more volatile, and let's face it; without the customers you get no profit. Customers WILL determine your profit, remember that. In a previous article, I have written that to court a lady (if you are a gentleman) you have to court the parents first. Think of the lady as the business, and the parents as the customers.

The parents would surely not let you have their daughter's hand in marriage so easily. And why is that? Because they need to TRUST you first.

And like customers who might be skeptical about your product or business, the first thing you need to do is establish common ground with them. Work out the details and convince them that investing in your business is a very good idea.

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