Friday, May 15, 2009

Fairs in Town Festival

By Ian Kleine

Basically, I got caught by the street dancing and the merry making. After 27 years of my life, this was the first time I truly enjoyed a festival fair. And that's saying something, because I rarely, RARELY ever enjoy myself in any of these shindigs. So, what was different with this festival fair?

For one thing, I had realized that variety does indeed wonders for the shopaholic's heart. When a person is faced with much excitement and happiness and revelry and all that pizzazz, the thing is that, his serotonin levels rise.

Serotonin makes people happy (you could call it the happy hormone if you like. Wink wink!) And when people are happy, it usually makes them go buy more, without the usual regard and limit for the budget (which is somewhat a bad thing for them and a good thing for you. Hey, it's not the best way, but it's one way of the world you can use to your advantage!)

So it's a good idea to time your booth or your fair in a local town festival, instead of going solo or going pro. You'd need all the happy people you can get to indulge you in your craft. Remember, a happy person can be a good customer. Of course, you'd want to have a happy customer rather than a frowny customer now, wouldn't you?

Another good thing about timing your booth or your craft table in a festival is that you never need to worry about publicity, exposure or a lack of audience. It's a town festival. Everyone is expected to go there, or at least be there. And with that, you get the attention of a full range of demographics, from the youngest of the bunch to the oldest daddy senior of the family. You also get a full range of cultures, both home grown to foreign and exotic locales.

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