Saturday, May 9, 2009

Business and Profits

By Ian Kleine

Profit is the ambrosia that most business men want to find in their banquet of sales and assets. The whole business world usually revolves around the point that you should make profits as much as possible. Profit, by definition, being the growth of your capital and investment. There are a lot of ways to see to it, that your business revolves around profit growth and lesser spendage and expenditures to start with.

For one thing, greater profit does not necessarily guarantee a greater return in your part. The ideology that a business is doing well with reports of great profit usually only applies to once-in-a-blue-moon opportunities or those that have established a root in the business market and niches already. The more important aspect you should look to when counting profits is the rate of profits that your company receives, not the amount of profits in itself.

Your focus in profit generation usually must move like the nature of water. Water, in small form, would usually just be a small, harmless trickle or maybe that unlikely stream. But the flow is constant. The direction of the water is constant. It is something you can depend on, and something you know, cannot change without your influence.

So you employ ways to secure that the water pathway remains free from blockage. You make sure that the stream should be shielded off from anything that could hinder it. You protect it. Because it should remain constant.

That steady little trickle, that small stream, has the unlimited potential to be as big as the Nile River someday, or to carve out great crevasses, like the Grand Canyon. But unlike nature, the river's power would solely depend on your decisions and your consequent actions, whether it will improve the flow or not. In making the river stronger, you need to invest in the estuaries that feed it.

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