Sunday, July 31, 2011

Originality And Progress Made By Scandinavian Airline Carriers During The Twentieth Century

By Bernard Petronus Xavier


The time period just after the end of World War II was a prime time for new airlines to be born. Scandinavian Airlines is just one example. The one thing that marks this and other similar airlines is their resilience. It doesn't matter how competent and experienced you are, making something as complex as an airline profitable and well run is full of challenges. But what is often seen in the most successful airlines is the willingness to be daring and make bold moves. In 1954, when Scandinavia Airlines was the first airline to fly from Copenhagen to Los Angeles via the polar route, they showed the world they weren't afraid to take risks and employ new and bold ideas. That move opened up an entirely new business and revenue stream, plus it earned them incredible publicity. This report will endeavor to bring you more interesting information about Scandinavian Airlines.

Narrow profit margins are just one of the assorted demands you have to deal with. Most of the time, the aviation business is aligned rather close with and depending upon the force of economies locally as well as globally. During times of both exploding growth and in harsh conditions, airline companies always stick to the different phases of business. So, with that said, let us discuss Scandinavian Airlines and add to our knowledge about this matchless company.

If you fly quite a bit, you probably have noticed that each airline has the flag of their country of origin. People or companies that have deep roots with their country may honor this tradition. Scandinavian Airlines has been about sharing since the beginning when they formed as a partnership and business alliance. Today, the airline is owned by three countries; Denmark, Sweden and Norway. Open shares and ownership also make it possible for this company to financially compete. Throughout all of Scandinavia, SAS is the largest air carrier in the region. The airline owns a fleet of 198 aircraft and flies to almost 180 destinations around the world in 30 countries.

One feature a majority of airlines share is their predisposition to have aggressive investor and ownership portfolios. This comes as no surprise when you take into account how challenging the financial operations of an airline can be. So, one more time, SAS went through more restructuring of their financial investment holdings and ownership in the 90s. Nevertheless, this didn't stop SAS from adding other airlines to its acquisitions. They also bought 95% of Spanair, the 2nd largest airline in Spain, and Air Greenland. An agreement was reached with a Catalonian group in 2009 for SAS to divest more than 80% of its holdings in Spanair.

It's no secret that SAS has joined many smart alliances over the years. But let's not forget about code sharing agreements with non-alliance airlines. What is meant by this code sharing is that two airlines are legally agreeing to help one another out. Passengers from each airline can fly on the other and the revenue is passed on to the parent company ticket holder. Agreements range from area to area and include such airlines as Austrian and United Airlines to name a few. Another common occurrence with code sharing is called schedule integration which means fewer missed flights due to connection mishaps. During the first decade of the 21st century SAS has really identified itself as a world class airline carrier. Creating tight partnerships with other airlines is a big part of the reason for their success. As far as airlines go, SAS is an aggressive company with the will to survive throughout their history. On the other hand, they are still willing to merge with and support other companies and partnerships wherever and whenever necessary for the good of the company. Because of the successful business practices, we have seen SAS weather many storms during it's more than 60 years in business. Over the years there have been many figures who have proven instrumental in making SAS what it is today.

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