Today, the Comedy Story sits on the same spot and has for over twenty years. In it's earlier incarnation it was Ciro's, and it was for a time the center of the entertainment universe.
When Herman Hover became manager of Ciro's in 1942, he made it into a destination nightspot for the best talent in the world. In 1950, it launched the career of a comedy team that would rise to superstardom together and separately in Dean Martin and Jerry Lewis. A year later an opening act called the Will Mastin Trio would tear down the house and leave the headliner that night--Janis Page--in the dust. The Trio itself would become the answer to a trivia question when one of its members left to become one of the biggest stars on the planet--a young singer/dancer/comic named Sammy Davis, Jr.
The names that frequented Ciros were a whos who of the American entertainment pantheon, starting at the very top with Frank Sinatra and including other A list stars like Anita Ekberg, Marilyn Monroe, Jimmy Stewart, Cary Grant, Marlene Dietrich, Humphrey Bogart, Lauren Bacall, Ava Gardner, George Burns, Jack Benny, Judy Garland, Joan Crawford and too many others to mention. They came to drink, to see and be seen among a collection of other Hollywood illuminati, served by leggy cigarette girls in short skirts and heels.
In a more civilized time, there was a circuit of world renowned nightclubs that featured the best entertainment in the country in an atmosphere of indulgent luxury. In Las Vegas, the Copa Room at the Sands became the place to be in the 1960s but before that there was the Coconut Grove in Miami, the 900 Club in Atlantic City, the Sam Giancanna owned Villa Venice in Chicago. Even during the early 1940s, Ciros was part of this top tier of clubs. What would later become the Holmby Hills Rat Pack was already holding court nightly at Ciros, then owned and operated by Billy Wilkenson. From Bogie and Bacall to George Raft and Betty Grable, it was L.A.s hottest spot. Like most clubs, however, it began to cool off a couple of years later and by 1942 owner Wilkenson was hard pressed to provide worthy entertainment for the celebrities that patronized his club. Customers were defecting in droves to the jungle themed Mocambo across the street. For a time, Ciros closed its doors. It wasnt dark for long when Herman Hoover put together a plan to reopen the club.
Hoover, who had a background in running a nightclub"he was lured away from Columbia Universitys Law School by the potent mix of wiseguys and chorus girls at New Yorks Silver Slipper, which was a prohibition era joint owned by Arnold Rothstein and Charles Lucky Luciano among others. Hoover became a fixture at the club, along with Harlems Cotton Club before moving to Los Angeles in 1936.
On December 26, 1942 Ciro's re-opened to a packed house including Frank Sinatra, Mickey Rooney, Lucille Ball and Cary Grant. The headliner on opening night was Sinatra's longtime friend and opening act, comic Joe E. Louis.
Hoover had hosted Dean Martins wedding in 1949, and Martin and Lewis debuted at Ciros in 1950. They always felt a deep debt of gratitude to Hoover and his club, and even when they were pulling down an astounding (for the 1950s) $100,000 a week to perform they insisted on holding their fee at Ciros to what they were originally paid--$7,000 a week. In 1951, Sammy Davis, Jr., along with his uncle and father"the Will Mastin Trio"tore down the house. Several years later, in what may have been the biggest event ever at the club, Davis returned to the stage following a car accident where he lost his right eye and nearly lost his life. Following an introduction by Frank Sinatra, Davis put on a scorching performance before an adoring and emotional crowd of the biggest stars on the planet.
Ironically, it was the growth of Las Vegas that would spell the beginning of the end for Ciros and nightclubs like it nationwide. With coffers flush from gambling profits and mob revenues, the nightclubs just couldnt compete with the money that Las Vegas casinos were able to offer. Headliners didnt have to travel as much to make big money, and they were able to live the life 24/7 in the southern Nevada desert. As Hoover struggled to stay afloat, the IRS caught up to hundreds of thousands of dollars he owed in unpaid taxes. Ciros closed its doors in 1957. Hoover filed for bankruptcy in 1959, and Ciros was sold at public auction for $350,000.
The end of Ciro's also represented an end of the glamor that characterized Los Angeles in the early to middle 20th century. Sunset Boulevard remained a busy main street, but before long became populated with as many strip clubs and tattoo parlors as upscale restaurants and nightclubs. The tradition of launching new stars, however, continues to this day at the Comedy Store which has operated on the Ciro's site for almost 30 years. A 'who's who' of comedy have gotten a start at the club from Jay Leno, David Letterman and Andy Kaufman to modern comics like David Chappelle and UFC commentator Joe Rogan.
When Herman Hover became manager of Ciro's in 1942, he made it into a destination nightspot for the best talent in the world. In 1950, it launched the career of a comedy team that would rise to superstardom together and separately in Dean Martin and Jerry Lewis. A year later an opening act called the Will Mastin Trio would tear down the house and leave the headliner that night--Janis Page--in the dust. The Trio itself would become the answer to a trivia question when one of its members left to become one of the biggest stars on the planet--a young singer/dancer/comic named Sammy Davis, Jr.
The names that frequented Ciros were a whos who of the American entertainment pantheon, starting at the very top with Frank Sinatra and including other A list stars like Anita Ekberg, Marilyn Monroe, Jimmy Stewart, Cary Grant, Marlene Dietrich, Humphrey Bogart, Lauren Bacall, Ava Gardner, George Burns, Jack Benny, Judy Garland, Joan Crawford and too many others to mention. They came to drink, to see and be seen among a collection of other Hollywood illuminati, served by leggy cigarette girls in short skirts and heels.
In a more civilized time, there was a circuit of world renowned nightclubs that featured the best entertainment in the country in an atmosphere of indulgent luxury. In Las Vegas, the Copa Room at the Sands became the place to be in the 1960s but before that there was the Coconut Grove in Miami, the 900 Club in Atlantic City, the Sam Giancanna owned Villa Venice in Chicago. Even during the early 1940s, Ciros was part of this top tier of clubs. What would later become the Holmby Hills Rat Pack was already holding court nightly at Ciros, then owned and operated by Billy Wilkenson. From Bogie and Bacall to George Raft and Betty Grable, it was L.A.s hottest spot. Like most clubs, however, it began to cool off a couple of years later and by 1942 owner Wilkenson was hard pressed to provide worthy entertainment for the celebrities that patronized his club. Customers were defecting in droves to the jungle themed Mocambo across the street. For a time, Ciros closed its doors. It wasnt dark for long when Herman Hoover put together a plan to reopen the club.
Hoover, who had a background in running a nightclub"he was lured away from Columbia Universitys Law School by the potent mix of wiseguys and chorus girls at New Yorks Silver Slipper, which was a prohibition era joint owned by Arnold Rothstein and Charles Lucky Luciano among others. Hoover became a fixture at the club, along with Harlems Cotton Club before moving to Los Angeles in 1936.
On December 26, 1942 Ciro's re-opened to a packed house including Frank Sinatra, Mickey Rooney, Lucille Ball and Cary Grant. The headliner on opening night was Sinatra's longtime friend and opening act, comic Joe E. Louis.
Hoover had hosted Dean Martins wedding in 1949, and Martin and Lewis debuted at Ciros in 1950. They always felt a deep debt of gratitude to Hoover and his club, and even when they were pulling down an astounding (for the 1950s) $100,000 a week to perform they insisted on holding their fee at Ciros to what they were originally paid--$7,000 a week. In 1951, Sammy Davis, Jr., along with his uncle and father"the Will Mastin Trio"tore down the house. Several years later, in what may have been the biggest event ever at the club, Davis returned to the stage following a car accident where he lost his right eye and nearly lost his life. Following an introduction by Frank Sinatra, Davis put on a scorching performance before an adoring and emotional crowd of the biggest stars on the planet.
Ironically, it was the growth of Las Vegas that would spell the beginning of the end for Ciros and nightclubs like it nationwide. With coffers flush from gambling profits and mob revenues, the nightclubs just couldnt compete with the money that Las Vegas casinos were able to offer. Headliners didnt have to travel as much to make big money, and they were able to live the life 24/7 in the southern Nevada desert. As Hoover struggled to stay afloat, the IRS caught up to hundreds of thousands of dollars he owed in unpaid taxes. Ciros closed its doors in 1957. Hoover filed for bankruptcy in 1959, and Ciros was sold at public auction for $350,000.
The end of Ciro's also represented an end of the glamor that characterized Los Angeles in the early to middle 20th century. Sunset Boulevard remained a busy main street, but before long became populated with as many strip clubs and tattoo parlors as upscale restaurants and nightclubs. The tradition of launching new stars, however, continues to this day at the Comedy Store which has operated on the Ciro's site for almost 30 years. A 'who's who' of comedy have gotten a start at the club from Jay Leno, David Letterman and Andy Kaufman to modern comics like David Chappelle and UFC commentator Joe Rogan.
About the Author:
Ross Everett is a Las Vegas and hospitality industry historian as well as an expert on NFL football betting. He has served as a management consultant for many restaurants, casinos and nightclubs. In addition, he's a noted fight sport journalist, and writes extensively on strategies to successfully bet on NFL football, MMA and boxing.
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