Friday, August 28, 2009

5 Reasons Travel Incentives Work

By Jared Wingerson

Who does not like to travel to distant places with their family members and enjoy their vacations? The answer is everyone likes to enjoy their holidays by traveling to interesting places with their family members. Travel incentives are a great way to turn your prospect to your customer and turn your customer to your client. Travel incentives are a great way to turn your employees into loyal employees. Travel incentives can be more results oriented if associated with some accessories. Travel incentives offered by businesses work according to the following requirements because of the reasons described below.

Luxury - One major reason why travel incentives work and change the behaviors of consumers is luxury. Luxury may be in the form of experience or product. It need not be very costly but it should be something that would make the recipients happy and provide them a pleasant atmosphere. You should decide to increase its cost only after thorough analysis. A package associated with the luxury of a 2 nights stay at a luxurious hotel that the consumer would not have purchased for themselves, can greatly enhance their experience.

Popularity - The travel incentives that your business provides to your customers and employees are like a reward for them. For your customers, this reward is a result of their trust in you. For your employees, this reward is the result of their services provided to your business. To save money, you should not compromise the quality of these travel incentives, because the higher the quality, the more clients and trusted employees will come to your business.

Experience - Your customers and employees will retain the experience that you deliver to them in the form of travel incentives or travel incentives with some gifts. So this experience should be something that they can enjoy with full confidence and remember it throughout their life so their experience is unique and memorable. You should offer a unique experience and you can make it unique by adding something extra such as tickets to a show of any great performer.

Flexibility and Choice - If you can add the attributes of flexibility and choice to your travel incentives then it will be more valuable to the recipients. You can make the travel incentives more useful if you allow the recipients to decide the time and place. Recipients will be more comfortable if they can decide the dates that fit in their schedule.

Value - The travel incentives need not be more costly to increase sales of your product or services or boost morale of your employees but it should be something that can create implied value and your customers and employees perceive your travel incentive efforts as extremely important. This value is immeasurable.

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