American companies, now very competitive overseas, have turned the competition among themselves into a sort of rental game. Since the beginning of the competition, Chrysler has been one of the most successful at rentals, probably because of their brilliant marketing techniques other manufacturers had not yet discovered. Cleverly, Chrysler played the game on two fronts. While they earned rental money based on their name and reputation, they also found a very unique additional way to market their cars at the same time. Now car rental agencies are faced with even more competition, and car rentals in general will never again be the same.
Chrysler's first bid for power came when it purchased three companies that specialized in car rentals, Thrifty Car Rental, General Car Rental, and Dollar Rent A Car. General Car Rental soon failed, but the other two companies quickly became cash cows for Chrysler in more ways than one.
Dollar Rent A Car, founded in Los Angeles in 1965, entered the business a little more slowly than the rest of the rental companies, but that didn't hold them back. The company took off like a rocket, and by the time Chrysler bought them, they had 350 locations in the United States, as well as 650 locations around the world. If you travel to major international cities, you will find friendly faces. You won't need to find a friendly face.
Because of their already achieved success, Chrysler chose to continue the name of Thrifty Car, because of its reliable quality, their well known brand, and in their airport recognition. The idea of "Thrifty" allowed them to merge with Chrysler in a unique way, coupling a well known luxury car with the idea of thrift. Chrysler, a brand known for its quality as well as its price, could then attract more than one type of customer.
Chrysler, a company proud of its Detroit heritage, its top of the line vehicles, and powerhouse business, makes it one of the most successful automobile companies in the United States. Though they did not take notice of Thrifty till 1990, their move was a stroke of genius. Expanding their Pentastar Group, Chrysler created a network of car rental companies that only carried Chrysler vehicles. Savy Chrysler business marketers recognized that if customers were pleased with Chrysler rental cars, they would be much more likely to come back when purchasing new personal cars.
Chrysler, a company already known for its quality vehicles, has managed to succeed better than other Detroit car companies at revamping its products. No doubt the ingenuity Chrysler is known for and their creativity in managing their company and finding new outlets for selling their cars will make them hard to beat. It makes one wonder what this bold, grand company will think of next.
Chrysler's first bid for power came when it purchased three companies that specialized in car rentals, Thrifty Car Rental, General Car Rental, and Dollar Rent A Car. General Car Rental soon failed, but the other two companies quickly became cash cows for Chrysler in more ways than one.
Dollar Rent A Car, founded in Los Angeles in 1965, entered the business a little more slowly than the rest of the rental companies, but that didn't hold them back. The company took off like a rocket, and by the time Chrysler bought them, they had 350 locations in the United States, as well as 650 locations around the world. If you travel to major international cities, you will find friendly faces. You won't need to find a friendly face.
Because of their already achieved success, Chrysler chose to continue the name of Thrifty Car, because of its reliable quality, their well known brand, and in their airport recognition. The idea of "Thrifty" allowed them to merge with Chrysler in a unique way, coupling a well known luxury car with the idea of thrift. Chrysler, a brand known for its quality as well as its price, could then attract more than one type of customer.
Chrysler, a company proud of its Detroit heritage, its top of the line vehicles, and powerhouse business, makes it one of the most successful automobile companies in the United States. Though they did not take notice of Thrifty till 1990, their move was a stroke of genius. Expanding their Pentastar Group, Chrysler created a network of car rental companies that only carried Chrysler vehicles. Savy Chrysler business marketers recognized that if customers were pleased with Chrysler rental cars, they would be much more likely to come back when purchasing new personal cars.
Chrysler, a company already known for its quality vehicles, has managed to succeed better than other Detroit car companies at revamping its products. No doubt the ingenuity Chrysler is known for and their creativity in managing their company and finding new outlets for selling their cars will make them hard to beat. It makes one wonder what this bold, grand company will think of next.
About the Author:
Alex Sirutor writes articles predominantly for http://www.alicante-spain.com , a web publication on the topic of rental cars at malaga airport and car hire malaga. One might discover his contributions on rental cars at malaga airport and car hire at malaga airport here.
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