Thursday, April 5, 2012

A Better Alternative to Chain Hotels: Boutique Accommodation

By Scott Souness


Holidaymakers these days are looking for something more than the standard tourist experience. Visitor surveys show that the quality of the hotels are a major factor in the overall holiday experience, and increasing numbers of holidaymakers are willing to spend more on their accommodations if it means they will have a better time.

A good hotel will offer guests a quiet place to rest and unwind after a busy day exploring the countryside or painting the town red. The sad truth is that many of the big name hotel chains are less focused on customer satisfaction and more concerned at increasing their annual turnover by keeping the rooms occupied at all times. Hotels only earn money when they are busy, and busy hotels tend to have slow room service, packed lobbies and fewer guest choices - none of which are conducive to a pleasant holiday experience. It's a catch-22 situation with the poor holidaymaker stuck in between!

Boutique accommodations are the perfect option for travellers who want that little extra something in their holiday accommodations. While they may cost more than regular hotels, the unforgettable experience of staying at a boutique hotel makes it more than worth it. Boutique hotels are usually smaller than regular chain hotels - the smallest of which have as few as 20 rooms while the largest are limited to no more than 150. This allows for a more relaxed and friendly guest experience, as well as a much higher level of personalized service from the staff. Staff members at boutique hotels know guests by name, and hotel management will go out of their way to help make guests' stay that much more memorable. Unlike traditional large hotels boutique hotels are not affiliated with an international group of hotels and do not operate under the pressure of increasing profit margins for the parent company. Boutique hotels are typically locally owned and have very low staff turnover compared to large hotels. This results in more experienced staff who is genuinely motivated to provide the highest levels of guest service. Boutique hotels are especially popular with tourists in New Zealand. These small but intimate hotels can be found all over the country, from the Bay of Islands to Queenstown and beyond.

In a break with the bland decor and atmosphere of chain hotels, many boutique hotels feature a unique architecture that range from the elegant and refined to contemporary and modern. The lobbies and common areas of boutique hotels are enhanced with artwork from local artists, and guest rooms feature extras like complimentary bottles of wine, high speed wireless internet access and in-room home-entertainment systems. Lobbies in boutique hotels tend to be smaller and less crowded - a boutique hotel's lobby is adorned with plush sofas and crackling fireplace to make it seem more like the parlour in a private house instead of a hotel lobby. Many boutique hotels in New Zealand are repurposed historic homes or other landmark properties that have a long history in the communities they are located in.

Many visitors to New Zealand are surprised to find grand boutique hotels in seemingly out of the way places, like the wild and wonderful West Coast region in the South Island or Waiheke Island near Auckland.




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