Thursday, February 19, 2015

Everyone Is A Disney Expert

By Katina Brady


Nearly everyone in the entire world has grown up with Disney, watching cartoons on TV, movies in the cinema, characters on clothes and lunch-boxes and played with plushies and action figures. This means everyone is a Disney expert in their own right through their own experiences. All have opinions, specialist knowledge and fond memories.

The Disney franchise is immense and covers a wide range of businesses which produces movies, TV channels, shops, merchandise, spectaculars and adventure parks. Everybody at some point in their life has had some interaction with Disney as a corporation whether it is watching a movie, visiting a resort or purchasing company merchandise.

Over the last 14 years the brand has extended at a rate of knots. The studio acquired the Muppets brand, Pixar Studios, the virtual world, Club Penguin and rather controversially Lucas Film Ltd, the studios responsible for Stars Wars. This ensures they will be part of the childhoods of many generations to come. They also launched a cruise line, with the first boat Disney Dream sailing in 2011 and Disney Fantasy's first trip in 2012.

The history of Disney is a long one starting in 1923 when the Disney Brothers Studio, as it was called then, signed a contract to produce Alice Comedies. Most self-styled experts know that Mickey Mouse, originally Mortimer Mouse, appeared a little later in 1928 in the first short, Steamboat Willie, which also starred Minnie Mouse. Mickey Mouse was himself considered a major celebrity and was the first animated character to get a star on the Hollywood Walk of Fame.

It was not until 1934 that Donald Duck, another favourite character was introduced to the family, with the first colour Mickey cartoon appearing the following year. At this time Disney held the patent on Technicolor meaning he was the only animator making colour films. Mickey was also the first cartoon character to talk, saying the profound words 'Hot Dog!', in 1929 in The Karnival Kid.

The original classic characters also appear in the background of more modern movies; almost like celebrity guests. In the opening shots of the Little Mermaid (1989) an eagle-eyed Disney aficionado may notice Mickey Mouse, Goofy, and Donald in the king's court. I know, I had to go and check too.

In The Rescuers (1977) the production team had snuck a nude lady picture into the background meaning 2.4 million videos had to be recalled. There are theories of other hidden messages and oddities in the movies if you know where to look.Several dog characters from Lady and the Tramp also appear in a pet shop window in 101 Dalmatians which only die-hard fans would notice.

Walt Elias Disney, the big boss also appeared in their classic movies, such as Fantasia, one of the studios finest, which was made in 1940. The sorcerer's name was Yen Sid which when read backwards provides Disney's name. The rather adorable film entitled Wall-E, is another, rather obvious reference to the founder of the company.

Walt Disney received twenty six Academy Awards, which is the record for the most awards in history. He also won three Golden Globes and he was also presented with an honorary Oscar and seven tiny Oscars for Snow White and the Seven Dwarves (1938). In total in his lifetime he was awarded with over 50 awards for his animation contributions. The awards and recognition are likely to continue as the company goes from strength to strength.




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