Wednesday, July 31, 2013

Learning The Necessary Evils Of Effective Whale Tour Business Marketing

By Adam Stossel


Today's economy is hardly perfect - to make it in this economy, you need to put in some hard work and have lots of perseverance. Keep your chin up when things are looking down in whale watching tour boat business with these tips.

Send birthday cards to your consumers and prospect list. This way, you will be able to make your customers feel that they are essential. Even indecisive prospects are more likely to buy from you in the future if they know that you remember them.

If you want to gain the confidence and loyalty of your customers, always make them aware of the new products and services that you are about to launch in the market. They will not only feel important but also become your loyal customers and clients respectively.

Create a website of your tour boat company not because it's the 'done' thing, but because it's by far the most useful way of getting through to your customers. It's also hugely interactive and has a large outreach. To create one you could use the services of a professional who would be better at doing the job and in understanding which features are needed for your kind of a company.

Talk to vendors about doing a joint press release. If you work together to release an item it's a win-win for both of you. Both you and the vendor get valuable PR, which is well worth the time you gave.

It is important to research potential markets before you dive into a whale watching tour boat business. Does a certain market have what you need? Does the market need what you have to offer? What types of pros and cons exist in certain markets for your business? These are the types of market related questions you need to ask.

Sponsor community events like basketball leagues and softball tournaments to market your whale watching tour boat business in your society. Sponsor the food in the event also which should involve mouth watering snacks like hotdogs, pizza, chips, cold drinks and the life. This will raise your goodwill as well as your customers.

You must know the significance of cash flow. Cash is a fuel that drives your whale watching tour boat business. To hold and maximize your cash flow, ask your clients for upfront payments. If not possible negotiate your clients for periodic payments to sustain a healthy cash flow.

Publish yourself on LinkedIn. Search out people you have worked with previously. You can ask to be in their network. You can also ask for them to provide a proposition for you. Be willing to be a reference for them as well.

Creating a franchise is one method to grow your whale watching tour boat business, look at Subway for example. To establish a franchise you will need some partners and a few strategic plans. Search Google and 'how to start a franchise'. It's not a simple process, but it will pay off in the end.




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