Monday, August 12, 2013

Want To Get Bigger? Ways To Grow Your Hotel Information Website Performance

By Lisa Thomas


You have searched without success for ways to run a successful travel accommodations search website. Knowing where to go for advice is difficult. It is even more difficult when you are alone in the search. That is the reason that we created a list of tips to get you started on the right path.

Writing blog posts is a key component in maintaining a successful travel accommodations search website. Blog posts can help to draw traffic to your website if you are regularly posting review and comments. Blogs are a great way to share information with visitors to your site in an informal manner. They can entice a visitor who was just vising the site for general information. Once they see your blog post it builds credibility and they may decide to become a customer. Some frequent blog posts include: guidelines, instructions and tips.

Have a goal in mind before you create your travel accommodations search website. What do you want to do with it? Is it an online brochure? A sales outlet? An e-commerce site? Something to promote your offline business? Keep a tight focus on your objective and your website will tightly focus your visitors on your product/service as well.

Absolutely be sure to have every single page on your site appropriately tagged or titled. The title should clearly and concisely let the user know what is on that page; it is a good idea to include the name of your site in addition to the title on each tab. Try to keep the character length to 60 or less. This tag is what shows up when users use search engines to find you.

Don't be a control freak. This is especially if you have people helping out in running your travel accommodations search website. Figuratively breathing down their necks will not and has never produced the best results. Be on a par with them but principled at the same time.

If you run an e-commerce site that accepts payments, make sure to work with a reputable, well-known payment processor that your visitors will recognize. People don't want to enter their credit card information into just any old site - you need to ease their fears. The most popular provider to go with is PayPal.

Be a problem solver. Ask yourself "What are some of the problems my ideal reader deals with daily?" This is more than just "many people have an itch many people can't scratch" problem. Once you get to the real problem, you can attract customers / visitors for life.

Your first paragraph on any post you make is the most important one, both to your users, to explain what they're about to read about, and to search engines, which are looking for specific keywords to identify the content of your page. These crawlers will take what's in your first paragraph and assume that's what the rest of your post is about, so make sure you place your keywords and phrases carefully; you don't want to miss out on search ranking.




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