Tuesday, March 26, 2013

Getting Whale Watching Tour Business Success Through Correct Promotion

By Adam Stossel


Now is the time to take your tour company to the next level, but you're worried about losing your peace of mind and, even worse, your tourism business's profitability. How about taking the plunge without losing either? Follow these effective steps and take your company to new heights.

Do whatever you can do eliminate or at least minimize tourism business debt. Whenever possible, escape taking out loans for your whale tour business. Doing so usually causes increased stress and agony over whether or not you'll be able to repay the loan on a monthly basis.

Growth of your products and/or services to meet the demands of your clients will ensure you continue to grow your tourism business. Research, study and educate yourself on the evolving conditions in your industry. You must be willing to expand your horizons to keep up with the rate of technology. Google search and local SBDC's Small Whale Watching Tour Business Development Centers will offer valuable insight and research material.

Don't be polite with your employees if they turn up late, do not answer your calls or ditch work to go to a party. If they are rude, you can take serious actions like firing them. Do not let them go all over you. It is important to keep a code of conduct in your office.

Consider adding new services to you list. If you sell flowers, consider all the other items you could sell along with them. Cards, customized ribbons, perfumes and balloons are a few ideas to get you started.

Anytime you hear of a new social network, create a page for your tourism business. This is essential to do early as it can take years for momentum to build up, and once it does popular names will be taken. Get a head start on social networking.

Engage your community. Verify someone is answering e-mails, posting status updates on Facebook, or monitoring your Twitter feed. Clients will talk about your tour company if you're talking to them.

Don't skimp on pay-raises. If an employee inquires about getting a raise in pay, think about it. They are valuable, they are knowledgeable, and they assist you grow your tourism business. Ask yourself if you would be happy with their payment amount.

Be demographically friendly. If you have an opinion on a particular group of individuals, don't stereotype them. Also, be sure not to put up political signs or stuff like that. It has no place in tourism business.




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