Thursday, February 28, 2013

How To Extend And Run A Successful Whale Tour Boat Business

By Jill Tsai


One problem tour boat business owners face is trying to strike a balance between investing capital into the existing business and venturing out to make the business increase larger than what it is already. Finding that balance isn't easy. It takes patience and discipline to not go too far one way and not be able to have the vision of growing the business. There's also a danger of going too far the other way where you venture out to grow the tour boat business, but do nothing to sustain what you already have. Below you will find helpful hints on how to strike that balance.

Postage labels make your tour boat business look professional and raise the number of call backs from advertising mail campaigns. Superiorlabels website is a leader in label making; check their site to see what they can do for you. Get a custom label and add your logo to increase exposure.

Create a pr release article about your tour boat business then publish it on the internet and offline. There are lots of websites around that allow you to distribute pr release free of charge. Offline, there are pr release companies that allow you to distribute your news item for a small charge.

Purchase a billboard and make it colorful and attention grabbing. In easy to see lettering present a clear message that will attract customers to your tour boat business, so that they can remember when they go home. Try listing your website or tour agency logo with phone number.

Make friends with a journalist. Treat a journalist to dinner, then later on in the week compose a great report about your tour agency that they could write about. A journalist comes in useful for a press release as well.

Cold-calling is also an efficient way of promotion. You just have to have your contact list ready and prepare a small script as to what you will say to your clients. Grab your phonebook and get the job done quickly.

Create your own newsletter online and verify that your clients and customers sign in to your newsletter updates. Make sure that the newsletter is filled with interesting information about your existing and upcoming products instead of useless advertisements.

Post reply videos to the top videos in your industry on YouTube. Reply videos should address the original topic to avoid being flagged as spam. Though, entice viewers by making a new spin on the topic.




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