Making promotional materials can be tricky. For one, you need to be mindful of the messaging. Two, you need to consider how you would place the message in a very limited space such as that of cards. Those who are in charge of making it are constantly faced with the challenge on how to maintain their solid branding on different messaging module.
Cards are only some of the most common promotional materials that businesses like hotels use. They are portable and can easily be handed to a lot of people with ease. Much as how you prepare for the details inside the material itself, planning for the hotel key card sleeves design is just as important.
Now that many modern locks can already be accessed electronically, the key cards are becoming more like a mainstream tool for accessing rooms. As the one in charge of designing it and its sleeve, thinking of some important details is important. Take a quick look below.
Size of the sleeve. First thing you have to think about is how bit the size of the material is. Check the size of the cards that you have and make a sleeve that is at least one half size bigger than it. This will allow users to easily slid it in when they are not using it.
Quality of paper. There are many options in the market so finding a good one should not be difficult. The challenge comes with the specific type that you want to employ. Will you preffer the glossy type or will the rough touch be better. Should you use the thinner ones or the thick kinds.
Logo positioning. Logo is your company identity. You can let go of the name on the sleeve as long as you have this placed visible on it. When you make the sleeve, take time to consider the area where it will best fit. Will it look good in the center or will it be great on one corner.
Details of the design. You can go for the minimalist one bordering from plain white to something that has an addition of lines on it. You also have the option to achieve a more creative appeal by applying colors in them. Ideally, applying the same color that is associated with your company is the best option.
Free space. This is the area on the sleeve, usually at the back which remain blank. If you are going for a white background, then placing something in here can be of benefit. You can insert some friendly guidelines or even a short detail of a special event that is conducted by the hotel for the guests.
Never underestimate what a simple accessory can do to your brand. If it is something used by guests, you need to take some time to think about it. Only then will you be able to develop consistency on your branding.
Cards are only some of the most common promotional materials that businesses like hotels use. They are portable and can easily be handed to a lot of people with ease. Much as how you prepare for the details inside the material itself, planning for the hotel key card sleeves design is just as important.
Now that many modern locks can already be accessed electronically, the key cards are becoming more like a mainstream tool for accessing rooms. As the one in charge of designing it and its sleeve, thinking of some important details is important. Take a quick look below.
Size of the sleeve. First thing you have to think about is how bit the size of the material is. Check the size of the cards that you have and make a sleeve that is at least one half size bigger than it. This will allow users to easily slid it in when they are not using it.
Quality of paper. There are many options in the market so finding a good one should not be difficult. The challenge comes with the specific type that you want to employ. Will you preffer the glossy type or will the rough touch be better. Should you use the thinner ones or the thick kinds.
Logo positioning. Logo is your company identity. You can let go of the name on the sleeve as long as you have this placed visible on it. When you make the sleeve, take time to consider the area where it will best fit. Will it look good in the center or will it be great on one corner.
Details of the design. You can go for the minimalist one bordering from plain white to something that has an addition of lines on it. You also have the option to achieve a more creative appeal by applying colors in them. Ideally, applying the same color that is associated with your company is the best option.
Free space. This is the area on the sleeve, usually at the back which remain blank. If you are going for a white background, then placing something in here can be of benefit. You can insert some friendly guidelines or even a short detail of a special event that is conducted by the hotel for the guests.
Never underestimate what a simple accessory can do to your brand. If it is something used by guests, you need to take some time to think about it. Only then will you be able to develop consistency on your branding.
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