Wednesday, June 12, 2013

The Necessity Of Hotel Sales Training

By Liliana Mills


Hotel sales training refers to an education sector that is very vital in restaurant management. It entails informing the people involved on how a hotel runs its activities, the services provided, as well as the general structure of the operations of the business.

Although there are particular people normally concerned with the sales department, this training being among the most vital of all trainings is provided to every single staff. The only difference is, those in the department are required to know much more than those in other sectors. Those interested in working in the department are usually ushered in for interviews, before selections of those fit for the education is done officially.

Recruitment of these staff is done based on applications. People wishing to undertake these duties are welcomed to send their applications. The qualifying candidates are then selected through short listing. The date for the interview is set and the qualified candidates show up. Those who make it through the interview are then taken through the training which provides them with all that they need to know.

This field of study is quite demanding, hence the students applying for it must be really keen on their willingness to grasp so much. When performing sales, customers may even be interested on knowing something done by the management. They may not be very impressed when the sales and marketing personnel show ignorance on how the management works. Hence, apart from the usual operations of the business, the personnel must be in a position to clearly explain how other departments work.

Considering that the personnel trained to undertake this activity are usually out to make people aware of what the restaurant does, they must have vast and deep knowledge of all the meals the restaurant provides. This means, they must know almost if not all the ingredients contained in the meals. They must know the terms of sale, such that they can tell customers on the cost under whatever circumstances as well as when offers such as discounts may be given.

Those who set out to do this must be of very good character. This is among the units provided in the training. Obedience as well as good customer handling skills must be adhered to by those undertaking the training. Peer reviews are occasionaly done to test on especially the behavior of the people concerned towards customers.

Apart from knowledge on products, the manner of knowledge on how to handle customers must always be taken into consideration. Hence, training on customer service aspects, customer relations and such studies must always be conducted, since they do much more in customer maintenance than even product knowledge. Under this, humility of personnel is major.

With the importance of hotel sales training in mind, restaurant managers and trainers have laid much more emphasis on providing this knowledge to its entire staff. Hotels that have employed this form of training have also realized much more profits as compared to others that have not given it much attention.




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