Although people may choose vehicles for reasons that have little to do with their image; the fact is that there are certain connections people make about your car and your lifestyle. For example, the successful businessperson is rarely seen driving the broken down jalopy they owned in college. What follows are four of the common stereotypes attached to owning certain types of vehicles.
The eco-warrior is a relatively recent term for an environmentally aware individual. Owners of hybrid cars or purely electric vehicles are often considered environmentalist. This image is normally reserved for upwardly mobile young professionals but can be extended to almost any age group.
The gold standard for roomy family transportation is no longer the station wagon, it is the minivan. This mode of transportation is normally associated with middle class growing families. Today's minivan serves as transportation to the kid's various after school activities, a touring vehicle for vacation and is big enough to hold supplies for weekend camping trips.
The sports car owner is most frequently assumed to be an adventurous type. It also is understood that the owners of sports cars might also be viewed as affluent than the average person. A sporty vehicle with the capability of going well over the speed limit comes with a higher price tag, less gas mileage and higher insurance rates.
Luxury vehicles stand out from the crowd but are rarely overstated. The owner of a pure luxury car generally presents the image of someone who considers getting to a destination in comfort just as important as getting to the destination. Owners of the luxury vehicle are generally perceived to be of above average income and taste.
These four common connections between a vehicle and lifestyle are only the beginning of the possible statements one can make with the car they drive. The owner of a pickup truck might be considered an outdoors person even if they live in a metropolitan area. A motorcycle rider might be considered a risk taker no matter what their age.
It is very rare that the connections others make between your car and your lifestyle are entirely accidental. Advertising drives home the image a vehicle is intended to project to both the observer as well as the buyer. A good image may be necessary to many professionals or the wrong choice might be damaging.
The eco-warrior is a relatively recent term for an environmentally aware individual. Owners of hybrid cars or purely electric vehicles are often considered environmentalist. This image is normally reserved for upwardly mobile young professionals but can be extended to almost any age group.
The gold standard for roomy family transportation is no longer the station wagon, it is the minivan. This mode of transportation is normally associated with middle class growing families. Today's minivan serves as transportation to the kid's various after school activities, a touring vehicle for vacation and is big enough to hold supplies for weekend camping trips.
The sports car owner is most frequently assumed to be an adventurous type. It also is understood that the owners of sports cars might also be viewed as affluent than the average person. A sporty vehicle with the capability of going well over the speed limit comes with a higher price tag, less gas mileage and higher insurance rates.
Luxury vehicles stand out from the crowd but are rarely overstated. The owner of a pure luxury car generally presents the image of someone who considers getting to a destination in comfort just as important as getting to the destination. Owners of the luxury vehicle are generally perceived to be of above average income and taste.
These four common connections between a vehicle and lifestyle are only the beginning of the possible statements one can make with the car they drive. The owner of a pickup truck might be considered an outdoors person even if they live in a metropolitan area. A motorcycle rider might be considered a risk taker no matter what their age.
It is very rare that the connections others make between your car and your lifestyle are entirely accidental. Advertising drives home the image a vehicle is intended to project to both the observer as well as the buyer. A good image may be necessary to many professionals or the wrong choice might be damaging.
About the Author:
Find a complete line of Gold Coast UTE accessories easy! You can find the great Gold Coast bike racks that will make transporting your bike and equipment simple!
No comments:
Post a Comment